NDEAM 2024 PR Tool Kit
Thank you for your interest in NDEAM participation, and using the 2024 NDEAM PR Tool Kit! We’re continually working on the PR Tool Kit. This tool kit contains templates and a variety of resources for organizations to use. We encourage you to use and share any of the elements included in it. We’ll be adding new items to this page throughout the coming months, so please check back frequently.
Campaign Tools
Marketing and Promotion Tools
Templates
Template 1: Mayoral Proclamation Request Template1 (first-time requests)
Template 2: Mayoral Proclamation Request Template2 (if proclamation has been issued before)
Template 3: Mayoral Proclamation News Release (PDF)
Template 4: Overall NDEAM Campaign News Release (PDF)
Template 5: Light It Up! For NDEAM National Event News Release
Template 6: Light It Up! For NDEAM Local Media News Release
Article Series
2024
Part 1: Moving Past Compliance: 7 Ways to Go Above and Beyond with Disability Inclusion
Part 2: Measuring Impact: Key Metrics for Assessing the Success of Disability Inclusion in Your Business
2023
Part 1: Understanding Disability Inclusion Connections
Part 2: Making the Disability Inclusion Connections in Your Business and Community – Five Practical, Powerful Strategies for Action
2022
Part 1: How and Why Disability Inclusion is Driving the Future of Work
Part 2: How and Why to Make Disability Part of the DEI Conversation in your Business
2021
Part 1: Understanding the Diversity of Disability
Part 2: Awareness and Confidence Training at All Levels of Your Organization is Crucial
2020
Two-part series: The Power of Inclusion
The Power of Language (article/blog post)
2019
Five-part series: Inclusive Hiring and Recruitment of People Who Have a Disability
Tip Sheets
English
‘7 Tips’ series
NEW — 7 Tips for Making Your Documents Accessible
NEW — 7 Tips for Creating Accessible Social Media Graphics
NEW — 7 Tips for Creating Accessible Videos
7 Tips for Taking Great Photos At Night
7 Tips for Making Your Social Media Content Accessible
7 Tips for Ensuring Disability is Part of the DEI Conversation in Your Business
7 Tips for Making Sure Your Business is Disability Inclusive
7 Tips for Advancing the Disability Inclusion Conversation with Businesses
7 Tips for Making Your Agency Top of Mind
7 Tips for Creating Highly Effective Job Postings
Other tip sheets
Guide to Accessible eRecruiting
French
Séries de 7 Conseils
NOUVEAU — 7 Conseils pour rendre vos documents accessibles
NOUVEAU — 7 Conseils pour créer des graphiques accessibles pour les média sociaux
NOUVEAU — 7 Conseils pour réaliser des vidéos accessibles
7 Conseils pour prendre de superbes photos la nuit
7 Conseils pour rendre votre contenu des médias sociaux accessible
7 conseils pour vous assurer que votre entreprise est inclusive au handicap
7 conseils pour mettre votre agence à l’avant-plan
7 conseils pour la rédaction d’offers d’emploi très efficaces
Autre fiches-conseils
Case Studies
There are disability-inclusive hiring success stories across sectors — as you’ll read in these case studies. In each, the business goals and reasons behind intentional disability-inclusive recruiting are different. But the business benefits, outcomes and successes are similar.
ODEN
First Edition compilation case studies (2023)
Compilation d’études de cas – Première édition (2023)
Community & Social Services Sector
Pathways to Possibilities and George Brown College (2024)
A Successful Community and College Collaboration to Support the Employment Readiness and Access Needs of Students with Intellectual Disabilities
LEADS Employment Services (2024)
High Performing Employment Service Provider
Performance Plus Rehabilitative Care (2024)
High Performing Employment Service Provider
Community Living Algoma (2023)
An Inclusive and Welcoming Spirit Guides Success at Community Living Algoma
Food Service & Hospitality Sector
Aurora’s Pizza and Spaghetti House (2023)
Aurora’s Pizza and Spaghetti House is Finding Success by Welcoming Diversity into the Family
Sodexo Canada (2019)
How Diversity Within Sodexo Canada Is Helping Its Business Inside And Out
Healthcare Sector
Halton Healthcare (2022)
Halton Healthcare Builds on its Strong Tradition of Serving Communities Through the Project SEARCH Program
University Health Network (UHN) (2022):
University Health Network Committed to Championing Inclusion, Diversity, Equity and Accessibility Through Youth Work Program
Holland Bloorview Kids Rehabilitation Hospital (2021)
Holland Bloorview Kids Rehabilitation Hospital is Leading by Example to Foster More Inclusive Hiring Practices and Better Health Outcomes
Financial & Professional Services Sectors
Torys LLP (2022)
Torys LLP Advances Inclusive Training Opportunities for Youth Through Partnership
Fidelity Canada (2021)
Fidelity Canada Building on Company Success through Innovative, Inclusive Hiring Practices
Deloitte (2019)
How Inclusive Hiring Makes Deloitte Canada Stronger
CIBC (2019)
How An Inclusive Culture Is Helping CIBC Build A Relationship-Focused Bank For A Modern World
Manufacturing Sector
Onward Manufacturing (2021)
Onward Manufacturing Company Limited Is Serving Up Some Sizzling Examples of Inclusive Hiring
Cristina’s Tortina Shop (2021)
Cristina’s Tortina Shop is Baking Up a Fresh Perspective on People With Special Needs
Les Armoires Seguin (2019)
Small Skilled Trades Businesses Recognizing Talent
ROCKWOOL (2019)
How Accessible Recruiting Helped ROCKWOOL Succeed
Retail Sector
Michaels (2024)
Michaels’ Makers Like Me is a Meaningful Disability-Inclusive Hiring Initiative
Loblaw (2019)
How Loblaw Is Leading The Retail Sector In Inclusive Hiring
Vos’s Your Independent Grocer (2019)
Vos’s Your Independent Grocer Uses An Untapped Labour Pool To Avoid Turnover Troubles
Agriculture Sector
Fieldless Farms (2023)
From Farm to Career Field: How a Burgeoning Business is Breaking Down Barriers for People with Disabilities
Municipal Government
City of Ottawa (2024)
Inclusive Municipalities as Businesses: A Case Study Showcasing the City of Ottawa
City of London (2019)
The City Of London’s Internship Program Builds Diversity And Better Service
Interactive Tools & Videos
Infographics
Infographic — 7 Common Myths About Disability and Employment (PDF, 15 pages for LinkedIn Carousel post)
Infographic video – 7 Common Myths About Disability and Employment (.mp4, 63 Mb)
Infographic — Where People Who Have a Disability Are Most Likely to be Employed vs. people without disabilities
We’ve made it easy to participate!
Use the resources in the Light It Up! For NDEAM PR Kit to get involved in lighting up the nation purple and blue on Thursday, October 17!
