Note: Portions of this document have been adopted, with permission, from Community Living Ontario’s 2011 Provincial Election Action Kit
Index
- Political Action by Charitable Organizations .…………………………………. 2
- Strategies for Members – Campaign 2011 ………………….……………………. 3
- Prepare a Media Strategy ………….……………………………. 3
- Working with the Media ………….……………………………. 4
- Overview ………………………………………. 4
- Making Your Message Newsworthy ………………………………………. 4
- Writing a News Release ………………………………………………. 5
- Preparing to be Interviewed ………………………………………………. 5
- The Interview ………………………………………………………………. 6
- Tips for Working with Television & Radio Reporters ………………………. 7
- Organizing a News Conference ……………………………………. 7
- Other Opportunities for Media Coverage ………………………………. 8
- Recommended Approaches to Candidates ………………………………………. 9
- Letters to Candidates ………………………………………………………. 9
- Phone Calls to Candidates ………………………………………………. 9
- All Candidates Meetings ………………………………………………. 9
- All Candidates Meetings and Candidates at the Door ………………………10
- After the Election ………………………………………………………………10
- Feedback ………………………………………………………………………10
- Key Messages – Background and Details ………………………………11
- Sample Letter to Candidates ………………………………………………15
- Face to Face Questions for Candidates ………………………………17
- Fact Sheet – Disability and Employment ………………………………19
- Election Campaign Checklist ………………………………………………20
- Media Interview Request Form ………………………………………22
- Election Campaign Feedback Form …………….…………………………23
Political Action by Charitable Organizations – Do’s and Don’ts
Charities are given special legal status because of their purposes which promote the good of the community. Legally, this status means that the financial and other resources of charities should be used for one or more of their charitable objects. Charities get some tax exemption and can issue tax receipts for donations if they are registered with Revenue Canada.
To the extent that charitable status is important, there are some things a charitable organization should not do in the context of an election. Taking some actions might well put the charitable status of the organization in jeopardy.
A charity should not use any of its financial or human resources to contribute to or campaign for any candidate or political party.
This, of course, does not limit people who are served or supported, members, volunteers or staff from engaging in political activity including running for office on their own time and with their own money, except that Board members and staff should, and in some cases are required by organization’s policies, disclose any such activity to the organization.
Some other examples of do’s and don’ts are:
Allowed as a Charity |
Not Allowed as a Charity |
- Taking part in lawful public policy debate at meetings or through the media
- Visiting a candidate to discuss issues
- Submitting questions to a candidate about issues
- Asking questions at public meetings
- Developing positions on particular issues and forwarding them to candidates or parties
- Providing plain language information for self advocates and members
- Encouraging people to vote
- Monitoring the accessibility of polling places
- Providing transportation
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- Illegal activity at public demonstrations
- Picketing for or against a candidate or party
- Erecting signs for or against a candidate or party on the charity’s property
- Endorsing a candidate
- Telling self advocates and members who to vote for (personally or in writing)
- Promising to reward or punish people for voting any particular way
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Possible consequences of “crossing the line” or even appearing to cross the line:
- Public criticism and loss of donors
- Complaints to Election Authorities; the Charities Division of the Attorney General; and/or Revenue Canada leading to investigations and potential loss of charitable status
- Possible litigation for improper use of charity assets
Strategies for Members – Campaign 2011
1. Form an Election Strategy Committee
- Make a list of accomplishments, identifying key achievements of your organization. Focus on personal stories of people with disabilities and their families first and the role that your organization played in supporting them. Where possible, provide specific numbers on how many people have been assisted, the positive outcomes that have been achieved and the barriers that people continue to face.
- Try to quantify the impact of the issues raised by our key messages in your community by gathering statistics on the effect on individuals in your community.
- Identify individuals/families that have compelling stories related to the key messages. Enlist their support to speak to the media and to political candidates.
- Identify individuals who have personal relationships with local members of the media and with local provincial candidates.
- Identify a key spokesperson – Choose a person who is empowered to speak on behalf of your organization. Ensure that person has the support from your organization – Executive Director or Board President – and that they are comfortable speaking to the media and to politicians.
- Assign responsibility for each part of the strategy and set time lines for accomplishing them.
(See Appendix 5 for a handy Election Campaign Checklist)
2. Prepare a Media Strategy
A/ Prepare a Media Package
- Key message handout fact sheets (provided in part 2 of this package)
- Local fact sheet of accomplishments, statistics on those served and impact on your community of the issues raised by our key messages. Include a local contact name and phone number.
- Copy of your latest newsletter
- Stories of individuals related to key messages (include photographs where possible)
B/ Send media package to:
- Assignment editor of local newspaper (if it’s a weekly, address to the Editor)
- Local radio news directors and talk show hosts
- Local televisions station assignment editor
- Other media identified by your Strategy Committee members
C/ Follow-up with each outlet to:
- Make sure package is received
- Ask if any other information is needed
- Offer to provide individuals with interesting stories
- Ask if photo opportunities could be arranged
- Determine interest in coverage (do a pitch!
- Ask if other reporters/producers at the same publication/station might be interested in the story
Working with the Media
Overview
Although you have less control over the content of a news story, compared to an advertisement or public service announcement, your message has more impact when carried as part of a news story. The public, in general, views news stories as more objective and more important.
The newsworthiness of a story is measured in many ways, but reporters look for stories that involve conflict, controversy or that hold some emotional appeal.
A number of things will influence the media in their decision on whether to do a story on Employment issues that affect people who have a disability, including:
- How serious is the problem?
- How many people are affected?
- When did they last do a story on this, and what is new since then?
- How many other organizations/individuals have similar stories?
- What else is happening in the news today/this week?
Making Your Message Newsworthy
- Keep the message short and simple.
- Make sure your message is strong and conveys the seriousness of the problems currently facing Employment Services.
- Make sure that wherever possible, you back your statements with facts and numbers.
Writing a News Release
- Put your key message in your headline and in the first sentence of the release. Make it brief and easy to understand. Often, journalists will decide in the first sentence or paragraph whether this is a story they will cover.
- Your release should answer the questions, who, what, where, when and why?
- Avoid covering more than one or two issues in your news release. Choose the topic/issue that most directly affects people with disabilities, rather than your organization. If possible, your release should fit onto one page.
- Make it look neat and easy to read. Each release you send should have a similar look to it. Your logo and name should be large.
- Include the name and phone number of a contact person at the bottom of your release. That person should be comfortable answering the media’s questions and be able to speak credibly on behalf of your organization. Make sure that the designated spokesperson is accessible by phone to the media.
- It is helpful to send the news release to an individual reporter, rather than to the publication or broadcast outlet newsroom. Your organization should have an up-to-date media contact list. To establish a list, call each media outlet and ask for the name of the Assignment Editor (daily newspapers), the Editor (weekly newspapers) or the News Director or Assignment Editor at radio and television stations. Don’t forget local magazines.
- In cases where there are only a few media outlets receiving your release, you may wish to deliver them yourself to give you the opportunity to meet a reporter. Establishing a personal relationship with a reporter can often lead to better coverage. If you are unable to personally deliver the release, fax it to members of the media. Faxing implies urgency and ensures that most media outlets receive it at approximately the same time.
- When you know the release has been received, follow-up with a phone call to ensure it has been received by the most appropriate person. Ask if there is any further information they require and use this opportunity to “sell” them on the importance of this story – not to you, but to the public.
Preparing to be Interviewed
Whether you have solicited news coverage or are unexpectedly approached by the news media, it always pays to take the time to plan for each media interview.
- If a reporter calls you unexpectedly and wants to interview you immediately, explain that you have some business to attend to, but say you will call them back within a specified amount of time.
- Ask what the reporter’s deadline is. Call them back as quickly as you can – always before their deadline.
- Make sure you have their name, phone number, publication/station/program.
- If the interview is for broadcast, ask how the interview will be used. It may be used in its entirety as a feature, or be cut into short “clips” or “bites” to be used as part of newscasts. You can then judge the length of your answers accordingly.
- Ask if they will be interviewing anyone else for this particular story and if they know when this story is expected to run.
- Tell them when you will call back.
- Plan what you want to say – your message, the facts and examples to back your position up and answers to questions you think the reporter may ask.
(See Appendix 6 – Media Interview Request Form)
The Interview
- Assume the reporter you talk to knows very little about disability and employment issues. Keep the information you provide very simple, unless the reporter requests more complex information. Avoid using jargon or short forms they may not understand.
- Be message driven, rather than question driven. While you do not want to avoid answering a reporter’s questions, try to use the questions as an opportunity to convey your main message and information you think is important. Use ‘bridging’ to answer a question in a manner that allows you to steer the interview in the direction you would like to take it. For example:
Question: “Doesn’t government already fund employment programs and supports?”
Answer: That is true, but when you consider that last year taxpayers spent over $3.3 billion dollars on income support for people who have a disability and roughly $35 million on employment supports, how can we expect to see significant improvements of labour market participation for this group. If we want more people to reduce their dependency on the income support system and become contributors to the tax base, we must invest in the services and supports that will achieve this outcome. 49% of people who have a disability are still unemployed – that’s more than 6 times the national average. Let me give you some examples.”
Other bridging phrases -“That is not true…here’s what you should know.”
“That is worth considering and may be true, but have you considered…?”
“I think there’s a more important point to be made here…”
* Do not ask to speak “off the record”. Assume everything you say, even in offhand remarks, could be tomorrow’s headline!
* Try to make the interview as relaxed for you and the reporter as possible. In all but very exceptional cases, the media is not out to “get” anyone. They have a job to do – find out what the story is and tell it. Help them do their job in any way you can.
* If you don’t know – say so. Then tell them you can help them to find the information they require.
* Be pleasant. Never appear angry or defensive.
Tips for Working with Television and Radio Reporters
- Be prepared. Time passes very quickly when you are being interviewed for a “longer” radio or television segment. What may seem like a long time – ten or fifteen minutes – never seems like enough time when it’s done. Make sure your strongest points are made at the beginning and try to repeat them again in the middle and at the end of your interview. People often remember the first and last things they hear.
- Television reporters (and newspaper photographers) look for highly visual stories. The more action/color/crowds you provide, the more likely you are to get coverage.
- Watch out for the dreaded, “Ums.” Speak clearly and slowly.
- On TV, appearance does count. A pleasant, confident demeanor and a neat, professional look will ensure that your message is carried without distraction.
Organizing a News Conference
- Depending on the importance of your announcement, you may consider holding a news conference. In many cases, if the announcement is not a major one and if there is nothing visual to offer photographers, a simple news release sent to the media is enough to achieve your goals.
- If you hold a news conference, time it to suit the deadline of the media outlet most important to convey your message. If you want same day television coverage on the evening news, aim for early afternoon. If a morning newspaper is most important, avoid morning news conferences. Newspapers dislike running “old” news on the front page, so if a story has already run for a full day on radio and television, you will not likely get as good coverage in the paper the following morning.
- If you are holding a news conference, choose a room that will look full according to the number of people you are inviting. Encourage as many of your employees and clients to attend as is possible.
Follow-Up
- If a reporter has done a good job, take the time to pick up the phone and tell them that you appreciate their work. Reporters don’t like to think that they are advocates for organizations, but they do like to know that they have told the story in a fair and accurate manner. If you have received positive response as a result of their story, let them know.
- Save newspaper clippings, as well as video and audio tapes of interviews. They can sometimes be used to forward to other reporters who are considering doing a similar story.
Other Opportunities for Media Coverage
Radio Talk Shows – Call your community radio stations to determine if they have interview or phone-in programs. If they do, ask to speak to the producer. Tell her/him that you would like to forward some information that may be of interest for a future program. If he/she is agreeable, arrange to call back after the producer has had time to review it to see if an interview might be arranged. Offer to provide other guests, such as prominent employers and employees who have a disability.
Local Television or Cable Shows – Many local television stations have interview programs that focus on news or feature stories. All community cable stations carry programs that feature stories of local interest in the cities/towns they serve. Again, call stations for the names of the programs and speak directly to the producers to “make your pitch.”
Editorial Boards of Newspapers – For major issues, a meeting with a local newspaper’s editorial board can be very productive. While these discussions vary, they are often more for increasing the newspaper’s awareness of an issue, rather than to produce a story. Your organization may wish to partner with other organizations with similar goals to discuss the broader issue of the impact of so many people who have a disability being out of the workforce.
Save these opportunities for very important issues and go prepared to answer some tough and penetrating questions. Be sure to include employers, self-advocates and even family members.
Op-Ed Pieces – These articles are called “op-ed” because they run on the page opposite the editorial page. Often, newspapers are looking for opinion/information pieces that are written by prominent or outspoken members of the communities they serve. Put together a strong idea and an outline, call the newspaper’s editor or managing editor and “make your pitch.” The key to a strong op-ed article is to focus on human issues, tell stories with emotional impact and make your issues easy to understand.
Letters to the Editor - This is a simple way to show your local newspaper the importance of disability issues to their readers. Whenever coverage is given to issues relating to people who have a disability, encourage members to send response letters to the editor. In those letters, members can express their own views, their thanks to the newspaper for recognizing the importance of these issues and their gratitude or displeasure at the actions/statements of others. Letters must be brief (two paragraphs maximum) and must be signed.
A. Letters to Candidates
Send a letter to each candidate that briefly describes the issues related to the key messages and inform the candidates that they will receive a phone call to discuss issues related to employment services for people who have a disability. Ask the candidates for a commitment to meet with the organization’s representatives prior to the election, and/or, in the coming months if they are elected.Include with the letter:
- Key message backgrounder (Appendix 1 – Key Messages: Background and Details)
- Local fact sheet of accomplishments, statistics on those served and impact on your community of the issues raised by our key messages. Include a local contact name and phone number.
- Stories of individuals related to key messages (include photographs where possible)
- Employment and Disability Fact Sheet (Appendix 4)
B. Phone Calls to Candidates
- Request for Meeting – If not possible discuss issues on the telephone
- Request for support
- If unwilling to meet during the campaign, request a commitment to meet after the election (should they be elected) to discuss action
If you do not have time to meet with all candidates, give priority to those who are most likely to be elected.
C. All Candidates Meetings
- Call candidates or local newspaper to determine dates/times of meetings. Because some meetings deal with specific issues, only those meetings of a general nature or those dealing with social service/disability issues need to be covered.
- Assign a delegation, including prominent employers, self-advocates and possibly family members to attend each meeting and, when possible, make a statement and pose a question to candidates regarding key messages. (Appendix 3 – Face-to-face Questions for Candidates)
- Provide delegation with the Ontario Disability Employment Network’s materials about All Candidates Meetings
- Consider hosting an all candidates meeting in cooperation with other social service or disability groups in your community.
All Candidates Meetings and Candidates at the Door
Opportunity: All candidates meetings and door-to-door canvassing by candidates are an excellent way to get our messages on the agenda. The more often they hear our message, the more likely they are to see our issues as important issues in an election campaign and once the new government is formed.
Approach: Whether in an all candidates meeting or at the door, it is best to stick to one issue or question, and to keep it relatively simple. The door-to-door canvass, however, can provide the opportunity to have a longer conversation. In a very few minutes, you can make several powerful points with a candidate and give her/him a chance to respond.
Caution: It is very important that your organization not be seen as supporting one candidate or party over another. As an individual, of course, you can be as political as you want. However, if you associate your actions with that of the organization, caution is very important. When asking questions, it is perfectly all right to say “I believe…” or “Our organization believes….” followed by a statement and question. (See Appendix 3 – Face-to-face Questions for Candidates)
After the Election
- The Ontario Disability Employment Network will contact Party Leaders and prominent politicians to request a meeting to discuss actions to be taken in future by the Network and by government to address key issues.
- Members should contact newly elected MPP’s to request a meeting to discuss action to be taken in future.
4. Feedback
Don’t forget to keep the Network informed about your election strategy – meetings, media coverage, follow up and responses from political leaders. It will be important to the Network to know who our allies are and where the opposition sits when it comes time to pursue our key messages and issues with the new government. Your experiences will also give other members incentive to join the campaign.
The Network would also like your feedback on how useful you found this package. Did it help? Did it serve your needs? Do you think a consistent media strategy from the sector is helpful?
Please take a moment to complete the Feedback Form found in Appendix 7.
Appendix 1
Key Messages – Background and Details
Issue 1: Access to Services and Supports
Background
Currently the ODSP Employment Supports program provides subsidies to employment agencies that assist people who have a disability get into the workforce. These agencies are paid in two primary ways. There is a set fee based on the achievement of a job. This amount is $1,000 if the person is assisted to find a job and stay in that job 6 weeks; and a further $6,000 if the person lasts an additional 7 weeks for a total of 13 weeks on the job.
In many instances this places the service agency at risk. What if the cost of providing service exceeds $7,000; what if the person quits or looses the job prior to the 13th week? The agency could work with an individual for months and not receive any compensation whatsoever.
Ultimately this lands on the back of the person who has a disability. The agency’s first task, when a new client shows up at their door, is to assess the potential cost of providing service and the risk of the person not lasting in the position. If they assess their cost will exceed $7,000 or the risk too great they are more likely to decline service to that individual. For many people who have a disability this means further discrimination based on the severity of their disability.
The second payment scheme under ODSP Employment Supports is a monthly fee for each month the person stays on the job. For people who are Income Support recipients this amounts to 50% of the Income Support savings for that individual or $250 per month, whichever is greater. This is intended to provide incentive to the service agency to find ‘better’ jobs – more hours of work per week at higher wages = better compensation for the agency.
This makes sense in theory however it also contributes to further discrimination for people with more severe disabilities and barriers. Generally speaking, people with more severe disabilities have higher support needs which represent higher costs. At the same time, these individuals often enter the workforce in part-time, entry-level positions. In this scenario, the agency is faced with higher costs and lower revenues. Again, this is not a good business model for the service agency.
More recently, Service Canada has entered into a Federal/Provincial Labour Market Agreement with Ontario, downloading certain disability support programs and resources. This has landed with the Ministry of Training, Colleges and Universities and will soon roll out under the Employment Ontario banner. Employment Ontario has maintained the former Service Canada programs which currently provide funding for some Accessible Resource Centres and a wage subsidy program.
EO has not yet released its new Disability Service Strategy however our understanding, at this point, is that they will integrate disability services and supports into generic, one-stop EO Centres that will service all people looking for work. Given that the Canada Manpower Centers of the 70’s and 80’s could not provide services to people who have a disability, we are afraid that the new EO model will not do any better.
The range of disabilities along with the range of interventions and supports that specialized agencies have developed over the past 30 years cannot be replicated under one roof. In the 70’s and 80’s when a person with a disability showed up at a Canada Manpower Centre they were referred to the local sheltered workshop. Even today, where only a few sheltered workshops exist, this represents an old service model that takes resources to operate and continues to entrench people who have a disability into a life of dependency on the Income Support system.
Our Message
We believe that all people who have a disability who are motivated to work should have access to the services and supports they need. These services and supports should not be denied or limited based on the severity of the individual’s disability. This must also include access to a range of specialized disability support agencies that have the expertise to provide supports for a particular disability. All people who want to work should be supported to do so. That’s in everyone’s interest.
Issue 2: Greater Investment in Employment Services and Supports
Background
In the 2010-2011 fiscal year, the Ontario Government spent over $3.3 billion dollars on ODSP Income Support for this sector of our population. This has been growing at over 5% per year and will continue to escalate at even greater levels into the future. In the same period, the government’s budget for ODSP Employment Supports was $55 million dollars on, of which only $35 million was spent on direct supports to help these people get into the workforce. Clearly the results are a reflection of the investment.
There are a number of gaps in the current system. Perhaps one of the greatest is in the lack of investment in prevention. It is well understood that it is more difficult to get people off the income support system, once they’re on it, than to provide alternatives to help them avoid the income support system altogether. One area that will have a positive, long-term impact is to invest in youth.
Kids who have disabilities are frequently excluded from the workforce in the same way as adults who have a disability. Most graduate from high school with very little work experience if any. They don’t have any idea about what type of jobs they are interested in or are suitable to them, or any concept about workplace culture, responsibilities, etc. These kids are headed straight to the ODSP office to sign up for Income Support.
Currently most Boards of Education are cutting back on work co-op programs and co-op placements for students who have a disability. At the same time there are very few funding strategies that help kids with disabilities get summer jobs and after school jobs. There is a significant gap in programs and supports for employment programs for kids who have a disability; programs that can prepare them for the world of work.
Our Message
If we want to: raise people out of poverty; contain Income Support expenditures; and, increase contributions to the tax base, we must do more to help people who have a disability get into the workforce. We must invest in the services and supports that will help people who have a disability gain entry to the workforce.
We must also develop strategies and programs to help kids get into the workforce sooner, giving them access to the same experiences as their non-disabled peers. Kids who have a disability must have summer and after school jobs so their transition to the working world is more natural.
Issue 3: Ontario Needs an Employment First Policy Framework
Background
Funding for employment supports is extremely fragmented and inefficient. Currently there are five different Ministries and Government Departments that fund services and supports to help people who have a disability get into the workforce. This does not include Worker’s Compensation, Employment Insurance, CPP or private insurers. These funding bodies are disconnected. All have different eligibility criteria, rules and regulations, reporting procedures, different data collection systems that are not integrated or compatible and most critically, different types of services and supports that they will fund. There is no relationship between them from an operating perspective.
At the same time, some of these Ministries also fund programs that are based on old service delivery models that perpetuate a dependency on social assistance for people who have a disability. Some even fund programs that directly compete with and undermine the objectives of those programs and services funded to help people who have a disability get into the workforce.
The system is extremely hard to navigate for people who have a disability and service agencies are often not able to access the resources and services that people need in order to be successfully employed.
Our Message
When it comes to day options and programs, Ontario needs a Policy Framework that crosses all Provincial Ministries and Departments that fund services and programs for people who have a disability – MCSS DSA, MCSS ODSP-ES, MTCU Employment Ontario, Ministry of Health, Provincial portions of Service Canada, Municipal Employment Programs and Ministry of Education. This Policy Framework places employment as the top funding priority for daytime supports and services for people who have a disability
- It focuses on integrated work at commensurate wages – “real work for real pay”
- This is not to be confused with a ‘work for welfare’ approach whereby participation in work is required in order to access income support and people are penalized for non participation.
Appendix 2
Sample Letter to Candidates
Your letterhead or logo
Date:
Dear: (candidate for provincial election)
On behalf of _____(your organization)__________________, we are writing to request an opportunity to speak with you before the October 6th election. There are matters of great urgency that affect the lives of many people in our community, and we want you to know about them.
People who have a disability comprise over 16% of the population in Ontario. At almost 2 million people, this group is our largest minority. According to a recent report by the conference Board of Canada this will grow to 20% by the end of this decade. At the same time, people who have a disability are disproportionately excluded from the labour market. Statistics Canada reports that 49% of people who have a disability are unemployed – over 6 times the National average. This also means most of these people live in poverty.
Access to Services and Supports
People who have a disability can work and want to work. There are many studies and reports that validate that, with the right services and supports, people who have a disability can make a significant contribution to the workforce. Currently there are many limitations and restrictions that deny access to the necessary services and supports people need to help them get into the workforce. Often, people are refused access to the services and supports they need based on the severity of their disability. At other times service agencies cannot access the right services and supports for job seekers due to restrictive funding models. There is a trend to move to ‘generic’ employment centers in Ontario. Generic service models have not been effective in the past and continue to excluding people who have a disability from the workforce.
Ontario must ensure that all people who have a disability, who want to work, have access to the services and supports that will help them achieve this goal. They must also have access to the network of service agencies that provide the specialized services and support they need?
Investing in services and supports that will help people who have a disability get into the workforce
Last year, the provincial government spent over $3.3 billion dollars on ODSP Income Support for this segment of our population. This has been growing at over 5% per year and will continue to escalate into the future. In the same period, the government spent about $35 million dollars on ODSP Employment Supports to help these people get back into the workforce. If we want to: raise people out of poverty; contain Income Support expenditures; and, increase contributions to the tax base, we must do more to help people who have a disability get into the workforce.
Ontario must invest more resources into the supports and services that will help people who have a disability become contributing citizens of this province?
An Employment First Policy Framework
Funding for employment supports is extremely fragmented and inefficient. Currently there are five different Ministries and Government Departments that fund services and supports to help people who have a disability get into the workforce. This does not include Worker’s Compensation, Employment Insurance, CPP or private insurers. These government funding programs each have their own mandate, rules and regulations, eligibility criteria, reporting, data systems and so on. There is no relationship between them from an operating perspective.
At the same time, some of these Ministries also fund programs that are based on old service delivery models that perpetuate a dependency on social assistance for people who have a disability. Some even fund programs that directly compete with and undermine the objectives of helping people who have a disability get into the workforce.
Ontario needs a Policy Framework that coordinates the efforts of all Ministries and Government Departments and that places employment as the top funding priority for day supports and services for people who have a disability. This must be developed in consultation with the disability sector – service providers and people who have a disability.
If you are elected what will you do to help people who have a disability get into the workforce and become contributing members of Ontario?
Will you:
- Improve and ensure access to the specialized services and supports that people need to be successful in the workplace?
- Increase the investment in employment services and supports for people who have a disability?
- Help create a policy framework that prioritizes employment when it comes to government spending on disability services (other than housing and residential supports)?
I look forward to your response as I weigh my voting options for the upcoming election. If you would like more information on any of these issues, please do not hesitate to contact me directly.
Sincerely,
(Your Name)
(Contact information)
Appendix 3
Face to Face Questions for Candidates
We are trying to focus our efforts on a few issues. Here are some straightforward questions you can ask candidates if they come to your door or if you are able to attend an ‘All Candidates Meeting’.
Opening Statement:
People who have a disability comprise over 16% of the population in Ontario. At almost 2 million people, this group is our largest minority. According to a recent report by the conference Board of Canada this will grow to 20% by the end of this decade. At the same time, people who have a disability are disproportionately excluded from the labour market. Statistics Canada reported that 49% of people who have a disability are unemployed – over 6 times the National average. This means most of these people live in poverty.
Access to Services and Supports
People who have a disability can work and want to work. There are many studies and reports that validate that, with the right services and supports, people who have a disability can make a significant contribution to the workforce. Currently there are many limitations and restrictions that deny access to the necessary services and supports people need to get into the workforce. Often, people are refused access to the services and supports they need based on the severity of their disability. At other times service agencies cannot access the right services and supports for job seekers due to restrictive funding models. There is a trend to move to ‘generic’ employment centers in Ontario. Generic service models have not been effective in the past and contribute to the disenfranchisement people who have a disability thereby excluding them from the workforce.
Is your party prepared to ensure that all people who have a disability, who want to work, have access to the services and supports that will help them achieve this goal and to preserve the network of service agencies that provide the specialized services and support these individuals need?
Investing in services and supports that will help people who have a disability get into the workforce
Last year, the provincial government spent over $3.3 billion dollars on ODSP Income Support for this sector of our population. This has been growing at over 5% per year and will continue to escalate at these levels in the future. In the same period, the government spent about $35 million dollars on ODSP Employment Supports to help these people get back into the workforce. If we want to: raise people out of poverty; contain Income Support expenditures; and, increase contributions to the tax base, we must do more to help people who have a disability get into the workforce.
Is your party committed to investing more resources into the supports and services that will help people who have a disability become contributing citizens of this province?
Creating an Employment First Policy Framework
Funding for employment supports is extremely fragmented and inefficient. Currently there are five different Ministries and Government Departments that fund services and supports to help people who have a disability get into the workforce. This does not include Worker’s Compensation, Employment Insurance, CPP or private insurers. These government funding programs each have their own mandate, rules and regulations, eligibility criteria, reporting, data systems and so on. There is no relationship between them from an operating perspective.
At the same time, some of these Ministries also fund programs that are based on old service delivery models that perpetuate a dependency on social assistance for people who have a disability. Some even fund programs that directly compete with and undermine the objectives of those programs and services funded to help people who have a disability get into the workforce.
Ontario needs a Policy Framework that coordinates the efforts of all Ministries and Government Departments and that places employment as the top funding priority for day supports and services for people who have a disability.
Will your party commit to working with the disability sector – service providers and people who have a disability to create an Employment First policy framework for Ontario?
Appendix 4
Fact Sheet – Disability and Employment
- 16.5% of Canadians live with a disability. In Ontario, this represents over 1.9 million people. This is predicted to grow to 20% by the end of this decade. This represents the largest minority in the province.
- While the numbers vary according to the source, a significant number of people who have a disability are currently out of the workforce.
- StatsCan reported that 49% of people who have a disability are unemployed.
- Human Resources and Skills Development Canada cite the unemployment rate for people who have a disability at 10.4% vs. the National average of 6.8%.
- In 2010/11, the Province spent $3.3 billion on Income Support for people who have a disability. This has been growing at over 5% per year.
- In the same period, the Ministry of Community and Social Services budget for ODSP Employment Supports was $55 million, of which about $35 million was spent on direct supports for people who have a disability who were attempting to access the labour market.
- People who have a disability are a viable source of labour. Studies and reports show:
* 90% of people who have a disability scored as average or above in terms of performance on the job – DuPont
* 86% have better than average attendance – DuPont
* 97% rate as average to above average in terms of safety on the job – DuPont
* 46% of people who have a disability work harder than other workers – Harris
* 39% of people who have a disability are more reliable than other workers – Harris
* People who have a disability are 5 times more likely to stay on the job – Pizza Hut
* Informal reports from employers also demonstrate people who have a disability to be more loyal and to have a positive affect on employee morale and customer appreciation
- The Conference Board of Canada is predicting a one million worker shortfall in Canada
- In January, 2011, the Canadian Federation of Independent Businesses cited that in a survey of members, 34% reported shortage of skilled and semi skilled workers to be their number one business constraint and a further 13% reported shortage of unskilled labour as their primary business constraint.
Appendix 5
Campaign Checklist
| Task |
Person(s) Responsible |
Timeline |
|
Preparation
|
| * Form an Election Strategy Committee |
| * Prepare a fact sheet that contains bullet points outlining the severity of the impact of the issues raised by our key messages in your community |
| * Identify individuals who have personal relationships with members of the media and with provincial politicians |
| * Identify a key spokesperson, empowered to speak on behalf of your organization |
| * Determine dates of all-candidate meetings and assign people to attend |
Media Strategy
|
| Prepare media package that includes:
* Key message handout fact sheets (provided in part 2 of this kit)
* Local fact sheet of accomplishments
* Statistics on challenges/problems created by underfunding in your community.
* Local news release or note that includes name and phone number of local contact
* Information sheet on the individuals who have agreed to tell their stories (include photographs where possible
* Follow-up calls to media including request to meet with local editorial board to discuss issues
Political Strategy
|
| * Letters & package of info to each candidate(see draft) |
| * Follow-up phone calls to candidates – where appropriate, request for meeting |
| * Determine dates of ‘All Candidates Meetings’ |
| * Assign Delegation to attend All Candidates Meetings |
| * Consider hosting an All Candidates Meeting in cooperation with others |
Follow Up
|
| Report your election campaign activities to the Ontario Disability Employment Network Government Relations Committee at gparker@waypointcentre.ca along with any response from the media or candidates |
Post-Election
|
| Contact each newly elected MPP to request a meeting to discuss specific action to be taken in future |
Follow Up
|
| Let us know about any follow up meetings and responses. Contact our Government Relations Committee at gparker@waypointcentre.ca |
|
Appendix 6
Media Interview Request Form
Date: ____________________
Time: ____________________
Name of reporter: ___________________________ Contact #
Publication/Station: __________________________________
How will this be used? ______________________________________________
__________________________________________________________________________________
Others being interviewed: __________________________________
Reporter’s deadline: ______________________________________ (call back as soon as possible)
When is this story expected to run? _________________ (do not ask for a copy of the story)
The main message I want to convey:
Facts/Statistics to support my main message:
Examples (such as stories about people affected):
Other messages (if time allows):
How Did It Go/ Follow-up?
Appendix 7
Election Kit Feedback Form
After using the election kit, please take a few minutes to complete this form and return it to Ontario Disability Employment Network. Your comments will help us improve our election package for future campaigns.
I found the following pieces of the election kit helpful: _________________________
I did not find the following pieces of the election kit particularly helpful (suggest improvements if any):
I would add the following elements to the kit: ______________________________
I would remove the following elements from the kit: ________________________________
General comments: ___________________________________________________________
Please return completed form to: gparker@waypointcentre.ca